Marketing the Fiction Collection
The first idea that comes to mind for marketing the fiction collection is the tried and true method of displays. Just the act of facing book covers out on little display areas increases the chance of patrons interacting with the books and possibly finding new reads. We have a dedicated "marketplace" section at my library, with on side featuring new release adult books and DVDs and the other side featuring rotating displays. These displays tend to be switched out monthly and often correspond to things like Women's History Month, Pride Month, etc. as well as some new and fresh themes chosen by the adult librarians. Displays are a simple way to provide some passive readers' advisory to patrons and market specific sections of the collection. It's an old method, but it works! Another great way to market the fiction collection, probably tied to displays, is shelf talkers. We don't use them at my library currently, but I love the thought of them! Shelf talkers can pr...